{"product_id":"lalbrew-new-england-yeast","title":"LalBrew New England American East Coast Ale Yeast – 11g","description":"\u003ch2\u003eBest Yeast for Juicy NEIPAs \u0026amp; Hop-Forward East Coast Ales\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLalBrew New England™\u003c\/strong\u003e is an ale strain selected specifically for its ability to produce a unique fruit forward ester profile desired in East Coast styles of beer.\u003c\/p\u003e\n\u003cp\u003eIf you’re chasing that saturated stone fruit aroma and pillowy mouthfeel in your NEIPA, Hazy or fruit forward beer this is the yeast for it.\u003c\/p\u003e\n\u003cp\u003eIt’s not just about haze — this strain brings out ripe peach, mango, and citrus through strong ester production and hop biotransformation.\u003c\/p\u003e\n\u003cp\u003eThe fermentation may take a little longer to kick off, but what you get is worth the wait: big aroma, lasting haze, and a soft, smooth finish that defines the style.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eNew England Yeast Characteristics\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrain:\u003c\/strong\u003e Saccharomyces cerevisiae (top fermenting)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttenuation:\u003c\/strong\u003e 78–83%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol Tolerance:\u003c\/strong\u003e Up to 9% ABV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFermentation Temp:\u003c\/strong\u003e 18–25°C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlocculation:\u003c\/strong\u003e Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAroma: \u003c\/strong\u003eFruity, especially tropical and stone fruits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eHow to Use LalBrew New England\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDry Pitching:\u003c\/strong\u003e Just sprinkle it directly into your wort. No starter needed. It’ll get to work quickly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Method: \u003c\/strong\u003e(Making a Yeast Starter)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd 1\/2 teaspoon of sugar and the contents of the sachet to a glass with about 50ml of warm water. (approx. 20 °C)\u003c\/li\u003e\n\u003cli\u003eCover the glass with a clean plate and simply leave for 15-20 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration:underline;\"\u003eBefore\u003c\/span\u003e you empty the glass of yeast into your brew we recommend vigorously stirring your wort.\u003c\/li\u003e\n\u003cli\u003eThe more oxygen introduced \u003cspan style=\"text-decoration:underline;\"\u003ebefore\u003c\/span\u003e you put the yeast on will promote a strong healthy fermentation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eSubstitute Yeasts\u003c\/h3\u003e\n\u003cp\u003eIf LalBrew New England isn’t available, here are some good alternatives:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/www.home-brew-hopshop.co.uk\/fermentis\/2027-safale-us-05.html\"\u003eSafAle US-05\u003c\/a\u003e\u003c\/strong\u003e – Cleaner and less juicy, but a good base for hoppy beers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/www.home-brew-hopshop.co.uk\/mangrove-jack-s-craft-series\/2730-mangrove-jack-s-m44-us-west-coast-yeast.html\"\u003eMangrove Jack’s M44 US West Coast\u003c\/a\u003e\u003c\/strong\u003e – More attenuation, neutral esters\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/www.home-brew-hopshop.co.uk\/mangrove-jack-s-craft-series\/3581-mangrove-jack-s-m66-hophead-ale-yeast.html\"\u003eMangrove Jack's M66 Hop Head Ale Yeast\u003c\/a\u003e\u003c\/strong\u003e – Great for New England IPAs and fruit-forward ales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eFAQs – New England Yeast in a Nutshell\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat flavours does LalBrew New England produce?\u003c\/strong\u003e\u003cbr\u003eExpect lots of tropical fruit and stone fruit — peach, mango, and citrus — especially in hop-forward beers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make beer hazy?\u003c\/strong\u003e\u003cbr\u003eYes, this yeast promotes haze stability and is often used in NEIPAs and hazy pale ales.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is the lag phase longer?\u003c\/strong\u003e\u003cbr\u003eThis yeast starts slower than other ale strains (up to 36 hours), but it finishes strong with excellent flavour retention.\u003c\/p\u003e","brand":"Lallemand","offers":[{"title":"Default Title","offer_id":52626088624471,"sku":"872","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/5495\/5607\/files\/5791_0b725311-7df2-4cf0-ba08-4a97dbb63860.jpg?v=1769253671","url":"https:\/\/www.home-brew-hopshop.co.uk\/products\/lalbrew-new-england-yeast","provider":"The Hop Shop","version":"1.0","type":"link"}