{"product_id":"lalbrew-pomona-yeast","title":"LalBrew Pomona Modern Hybrid IPA Yeast – 11g","description":"\u003ch2\u003eBest Yeast for Juicy IPAs with Bright Fruit and Lasting Haze\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLalBrew Pomona™\u003c\/strong\u003e is a hybrid strain developed in collaboration with Escarpment Labs, designed specifically for hazy and modern IPAs.\u003c\/p\u003e\n\u003cp\u003eIt delivers bright citrus, peach, and tropical fruit esters, supported by strong biotransformation to enhance hop aroma and flavour.\u003c\/p\u003e\n\u003cp\u003eThis strain is ideal for brewers looking to push expressive, fruit-forward profiles while maintaining soft mouthfeel and haze stability.\u003c\/p\u003e\n\u003cp\u003eIt’s reliable, clean-finishing, and highly expressive — a great choice for hazy IPAs, pale ales, and modern juicy styles.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePomona Yeast Characteristics\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrain:\u003c\/strong\u003e Saccharomyces cerevisiae (top fermenting)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttenuation:\u003c\/strong\u003e 74–78%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol Tolerance:\u003c\/strong\u003e Up to 10% ABV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFermentation Temp:\u003c\/strong\u003e 18–22°C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlocculation:\u003c\/strong\u003e Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAroma: \u003c\/b\u003ePeach, Citrus, Tropical Fruit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eHow to Use LalBrew Pomona\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDry Pitching:\u003c\/strong\u003e Just sprinkle it directly into your wort. No starter needed. It’ll get to work quickly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Method: \u003c\/strong\u003e(Making a Yeast Starter)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdd 1\/2 teaspoon of sugar and the contents of the sachet to a glass with about 50ml of warm water. (approx. 20 °C)\u003c\/li\u003e\n\u003cli\u003eCover the glass with a clean plate and simply leave for 15-20 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration:underline;\"\u003eBefore\u003c\/span\u003e you empty the glass of yeast into your brew we recommend vigorously stirring your wort.\u003c\/li\u003e\n\u003cli\u003eThe more oxygen introduced \u003cspan style=\"text-decoration:underline;\"\u003ebefore\u003c\/span\u003e you put the yeast on will promote a strong healthy fermentation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eSubstitute Yeasts\u003c\/h3\u003e\n\u003cp\u003eIf Pomona is unavailable, here are some solid alternatives:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/www.home-brew-hopshop.co.uk\/lallemand\/3533-lalbrew-new-england-yeast.html\"\u003eLalBrew New England\u003c\/a\u003e\u003c\/strong\u003e – More stone fruit, similar haze and biotransformation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003ca href=\"https:\/\/www.home-brew-hopshop.co.uk\/mangrove-jack-s-craft-series\/2730-mangrove-jack-s-m44-us-west-coast-yeast.html\"\u003eMangrove Jack’s M44\u003c\/a\u003e\u003c\/strong\u003e – Cleaner finish, lower ester profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eFAQs – Pomona Yeast in a Nutshell\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Pomona different from New England yeast?\u003c\/strong\u003e\u003cbr\u003ePomona has a more citrus-forward ester profile and higher ?-lyase expression, which boosts thiol and tropical fruit character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes Pomona produce haze?\u003c\/strong\u003e\u003cbr\u003eYes, it promotes haze stability and softness, especially in hop-saturated beers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use Pomona for pale ales or lower ABV beers?\u003c\/strong\u003e\u003cbr\u003eAbsolutely — it performs well in modern pale ales and hazy session IPAs as well as stronger brews.\u003c\/p\u003e","brand":"Lallemand","offers":[{"title":"Default Title","offer_id":52626088919383,"sku":"871","price":5.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/5495\/5607\/files\/5794_9c622bc1-2e00-4078-9006-3f4117f24e86.jpg?v=1769253675","url":"https:\/\/www.home-brew-hopshop.co.uk\/products\/lalbrew-pomona-yeast","provider":"The Hop Shop","version":"1.0","type":"link"}